Happy Sneeze

Pelvic telehealth clinic to prevent & help regain strength from urinary incontinence after childbirth.

Found a strategic partnership opportunity for Happy Sneeze by recommending 3 strong candidates that could offer unique growth chances through a product alliance.

Context & My Role

I was selected as a market analyst & consultant for Happy Sneeze under Extern, a platform that connects education and workforce as an externship. As a market research extern, I analyzed and synthesized the market landscape for Happy Sneeze.

Team

Extern PM, Co-founder Laurel

Tools

Perplexity.ai, Google Slides, Google Sheets

Market Overview

The integrative women’s health industry is seeing a significant growth due to a range of innovative products and services that are accessible digitally and in-person for women’s healthcare. However, start-ups for women’s health may have difficult gaining traction compared to other health innovators and thus, “undervalued” (Deloitte).

Still, technological advancements, women’s empowerment, and many catalysts enables women’s health market to grow at a compound annual growth rate of:

CAGR

[5.3%]

from 2024 to 2031 (VMR)

Competitive analysis reveal a saturated market revolving around the goal of an accessible, integrative health approach. Noticing this trend may provide insight on how to place Happy Sneeze within an undervalued industry.

Direct Competitive Landscape

  • Tia is a health care provider that specializes in mental health, wellness, general care, acupuncture and gynecology. Tia believes that our healthcare system was not built with women in mind; thus, seizing the opportunity to build a new, distinctly female model of care both digitally and physically.

    • Tia takes the guesswork & coldness out of healthcare with dedicated coordinators.

    • Providers are vetted & trained in whole-person health with a focus on root cause diagnosis & lifestyle-based interventions.



    1. Tia is equipped with integrative care for women's health and telehealth to specialize in a service that makes sense and accessible for women.

    2. Tia's mobile app provides access to easy online booking, questions, and digital health record.

Ask Tia

  • Ruth Health's mission is to lower the maternal mortality + severe maternal morbidity rates with a new model of maternal healthcare. Most Americans lack access to pelvic floor training, and most can’t afford it.

  • Ruth Health's pre- and post-body workout help women strengthen pelvic floor and core through to prevent or reduce common childbirth symptoms for smoother recovery. They customize care plan with a certified provider, anywhere, anytime, and virtually based on the specific needs of the user.

    1. Users are the one to schedule a meeting according to their availability.

    2. Ruth Health has a unique lactation specialist to meet lactation support for moms.

    3. There is a feature called "Ask a Doula," which connects a user with a "Doula," or a woman who serves, and allows a user to ask vulnerable questions in a judgment-free space.

Ruth Health

  • Origin provides physical therapy designed for women & mothers offering expert care for common female health issues, on-line and in-person. Offer physical therapy for the pelvic floor and the whole body.

  • Origin provides physical therapy services. They focus on pregnancy, postpartum, menopause, and sexual health. They also offer physical therapy for the pelvic floor and the whole body with in-person clinics around the world and virtually.

    1. Origin has a comprehensive treatment programs that can strengthen or heal over 40 treatment areas. Each treatment plan is customized for each patient in order to achieve a "whole" person care.

    2. Origin has virtual and in-person clinics to give users an option depending on what they prefer.

    3. Origin promotes health equity by dedicating a section for LGBTQ+ care.

Origin

How can Happy Sneeze gain a competitive edge in an undervalued, saturated market?

Solution

Happy Sneeze can gain a competitive edge by building a product alliance due to Happy Sneeze’s value proposition as a single service product rather than a company that provides multiple product services.

Product strategic alliance is a collaboration between 2 or more companies to achieve shared objectives. The collaboration take places in multiple forms, but each form brings unique advantages and growth opportunities (Bansal R.)

Requirements for Ideal Partners

There are companies that are in the women’s integrative health industry with the lack of pelvic floor service! Due to Happy Sneeze’s complementary nature, approaching a joint partnership is possible! Here are the requirements for an ideal partnership:

  • Must provide services for care for women and families, maternal health, menopause health, mental health, sexual health, nutrition, and urogynecology

  • Must be located in USA

  • Must be a growing or an established company

  • Must be a for-profit organization

Potential Ideal Partners

  • Midi is a virtual care clinic exclusively for women going through midlife hormonal changes that treats depression, gynecological cancer, and period problems.

    • Funding: Series A, Raised $39M

    • CEO: Joanna Strober

    • COO: Sharon Meers

  • Midi is on a mission to bring compassionate, high-quality medical care to women in perimenopause and menopause.

  • Midi Health provides many services for women in perimenopause and menopause but does not oversee urogynecology or pelvic floor health care.

Midi Health

  • Parsley Health is redesigning primary care by integrating the latest in medical testing, technology and nutrition research.

    • Funding: Series B, Raised $36M

    • CEO: Robin Berzin MD

  • Parsley Health medical providers are trained to treat the root cause of complex, chronic conditions and symptoms.

  • Parsley Health seeks to provide holistic care with a program for fertility, pregnancy, and postpartum. However, they do not specify pelvic floor care, which is Happy Sneeze's specialty.


Parsley Health

  • Mahmee's marketplace helps new and expecting parents discover providers and get fast access to care, in-person, and virtually.

    • Funding: Series Unknown, Raised $14M

    • CEO: Melissa Hanna

  • Mahmee increases access to comprehensive care to prenatal and postpartum care and reduces severe disparities in mortality and morbidity.

  • The company's power of digital maternity initiatives for some of the largest public and private health systems in the country, lack the connective service for mothers in postpartum.

Mahmee

Watch me present my research to Happy Sneeze!

Concluding Thoughts

A deeper understanding of market & competitive analysis, creating insightful synthesis, and ultimately directly impacting the growth of a startup like Happy Sneeze.

After a month of research, it felt so good that I was able to see and present a gap of opportunity that Happy Sneeze can tap into! 🥳

◀️ Retrospectively, if given the opportunity to continue working with Happy Sneeze, I would aim to leverage a product-led growth strategy to drive user acquisition, retention, and expansion by prioritizing delivering value to users after Happy Sneeze finalizes on their partnership.